There are 413 certified properties in Singapore offering more than 63,000 rooms to visitors by 2016. Among the smallest countries in the global world, Singapore has a land area half how big is London city almost. Again Yet, the tiny city-state has topped another list, claiming the true number 1 spot as the destination with the highest tourism spending in Asia Pacific.
15.4 billion in 2016, according to the 2017 Mastercard Asia Pacific Destinations Index. 254 in the small cosmopolitan condition, surpassing all other 170 destinations in the index. Based on the Singapore Tourism Board’s 2016 Q3 update, accommodation constitutes 24% of Singapore’s tourism receipts, taking up the biggest portion of international tourist expenditures. Against the competitive hospitality and tourism landscape, we take a look at how three distinctive hotel brands under the same management company attempt hospitality marketing and travel PR to entice and retain these vacationers. Yes, wellness travelers spend more.
In general, they spend around 60 percent more than the average international travelers. Wellness vacationers can be categorised into primary wellness visitors, where wellness activities will be the primary inspiration for the trip/destination, and the supplementary subset that defines those who seek wellness experiences within a vacation. From 2013-2015, wellbeing tourism income grew 14%. The speed of growth is more than double that of overall tourism expenses (6.9%). The category accounts for 15.6% of total travel and leisure profits – nearing 1 in 6 of total “tourist dollars” spent. The Oasia brand knows the need for focuses on and well-being the wellness-conscious.
Its overarching brand placement of the restorative respite in the town that inspires and empowers its guests to Journey Well through three health and fitness pillars – Refresh, Refuel, and Recharge. Oasia Hotel Downtown Infinity Pool. Among the four properties, Oasia Hotel Downtown in Singapore, in particular, attracts the optical eyes as the verdant tower.
Bursting with greenery, the facade detracts from the normal covered and sleek skyscraper to own imagery of ‘living tower’. Other properties like Oasia Suites Kuala Lumpur that is set against the city’s largest virgin forest, Bukit Nanas, reinforces the hotel’s placement also. Components of health and fitness and character transfuse within these properties. To make a truly conducive environment for its guests to unwind, 24-hour gym, well-designed open pools and spaces, relaxing lavender pillow mist, and round-the-clock quality nourishment are available over the properties with some variations.
The Quincy Hotel Quincy Hotel Lobby. This luxury boutique hotel in Orchard is worth the point out as it’s been lately crowned for providing the best hotel experience during the 2017 Singapore Tourism Awards. Located along Singapore’s prime shopping district, the vivacity of Quincy telephone calls out to the quirky, stylish and upbeat side of travellers, positioning itself as the stylish spot to be just. Defying typical by offering every guest with the All-Club Benefits at no extra charge, guests at Quincy can indulge to their hearts’ content. Movie nights by the pool, cookie making classes, complimentary Wi-fi and mini club, all-day refreshments and night time sticktails are among the countless perks to be a visitor at the hotel.
More importantly, on top of the perks, the hotel prides itself on the amount of attention and care focused on co-creating unique, memorable experiences because of its guests, customising each and every touch-point. Tailored visitor experience is a crucial aspect in influencing customer commitment, among the spenders Quincy focuses on especially. On a single note, Euromonitor International made a forecast on the increasing trend of personalising journeys also. Instead of following directions of the tour guide’s flag to the mainstream sights, travelling has turned into a journey to self-actualisation.
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Village Hotel Katong Peranakan Club Room. Village Hotel Katong, for example, created an image and atmosphere congruent to the area’s Peranakan culture by infusing Peranakan elements into different facets of the hotel. Across the different Village Hotels will vary passports to permit guests to explore different food, traditions and culture aspects in the precincts where in fact the properties reside. The useful smartphone with unlimited local and international calls and unlimited mobile data is also an attribute common to all or any Village Hotels, provided to guests free-of-charge.
While the three hotel brands have different focuses and offerings, they discuss a common quality – the capability to establish value from the guests’ perspectives. Competitive prices, state-of-the-art bundles or amenities of perks do not charm to all or any segments of travelers. Psychographic marketing becomes pertinent to the survival of hotels in the increasingly fragmented market. Understanding the explicit needs and unspoken travel dreams of the mark market and being able to position the hotel as the response to those desires and needs arranged the hotel in addition to the masses. ILTM, 2015, “Global Luxury Travel Trends Report”.